When you want the latest scoop on gadgets inside GMC Sierra, along with other great GMC trucks, turn to director of GMC advertising Craig Bierley. He knows the scoop on this auto maker's best tech.

Craig has a lot to talk about, since GMC sales are up 20% year-to-date through November. That's the 26th consecutive month of gains for the brand!

As GMC is one of only a few sole-truck makers in the world, they corner the market on pickup, SUV, and CUV (crossover) sales. Craig, as well as the rest of GMC, feel consumers are more responsible for their choices now because of the economy. They want the best bang for their buck. With GMC's "Professional Grade" of work and safety equipment, as well as entertainment options, they feel the competition is hard pressed to fight.

With the integration of mobile apps, GMC can now target an even wider range of customers, but also entice local shoppers better. Their Showroom app makes it easy for potential owners to browse inventory.

"?we are completely rethinking our mobile experience, and will have a big investment this year and next. Our goal through next year is to have the same level of functionality from top to bottom of funnel. Our mobile site will be completely different. It belongs in our mainstream strategy."¹

Finally, insight from the consumers themselves can help bring a better GMC to the world. "We had that cultural insight -- we have been doing a lot of ethnography, and we have found that people who GMC are disciplined achievers. They believe something worth doing is worth doing incredibly well."²

Check out more from GMC at Walser Buick GMC - Bloomington, located at 4601 American Blvd. West in Bloomington, MN 55437.

Source: ^1,2 http://www.mediapost.com/publications/article/163788/qa-gmcs-craig-bierley-touts-truck-tech.html