Television and magazine ads for crossovers, SUVs and trucks often follow the same format: SUV on Dune... Crossover Climbing Non-Descript Hill... Truck Hauling Boat Up Non-Descript Hill... Sounds all too familiar, right? Well, this year GMC is breaking the mold. For their 2012 catalog, the rugged automaker dared to be different. They decided to loan their vehicles to nonprofits across the U.S. to accomplish tasks on their to-do lists.

One such non-profit that benefitted…